A small atelier,
obsessed with the gram.
HolOrg is a London house of formulators, sourcers, and clinicians. We make one thing — AETHER-1 — and we make it in small, dated batches from organic raw material we can name, by the gram, on the back of the pouch.
Why we started.
The category we entered was a wall of proprietary blends — front-of-pouch claims, back-of-pouch silence. After ten years between functional medicine clinics and supplement R&D, the founding team had filled enough notebooks with the same question: how much, of what, exactly?
AETHER-1 is the answer we wanted to be able to hand a patient. Every botanical standardised to its active marker. Every dose disclosed. Every batch signed and assayed by an independent laboratory before it leaves the room it was milled in.
We are not the cheapest pouch on the shelf. We are not the loudest. We are the one you can read.
Material we can name, by farm.
Botanicals at marker.
Ashwagandha (5% withanolides), brahmi (24% bacosides), turmeric (95% curcuminoids). Co-op farms, single-origin lots, certified organic, harvested seasonally.
Marine & mineral.
Atlantic-coast seaweed harvested by hand. Cornish trace minerals from a closed, food-grade ocean intake — never desert-mined.
Callebaut Extra Brute.
The single ingredient we did not formulate ourselves. A 22/24 alkalised cocoa from the master chocolatier we trust most for taste and polyphenol density.
Milled by the hour. Signed by the batch.
- 01
Lot intake
Every raw material assayed for actives, heavy metals, micro.
- 02
Cold milling
Low-temperature, low-shear — no oxidative damage to delicate phenolics.
- 03
Small-batch blend
Twelve-hour homogenisation cycles in a humidity-controlled room.
- 04
Pouched & signed
Each pouch carries batch, mill date, and the formulator's mark.
"We did not set out to disrupt a category. We set out to deserve the people who would take this every morning for the next thirty years."